Compelling Logos: Right on the mark.
September 9, 2016
We see countless corporate identities every day. When you consider that we’re exposed to about 3,000 ads each day — and logos also appear on clothing, buildings, vehicles, websites, merchandise, etc. — the numbers are mind boggling. A memorable trademark is a goal of every corporation, and billions are spent designing and updating logos that appear dated, even if they were successful.
Click here to read the full article.