Based on a Message Impact Study conducted by Readex Research for Architectural Products, the Fujitsu “Higher Profits” trade print ad (above) performed the best of all HVAC advertisers in their July/August issue. This ad received the highest score in all 3 categories: information value, believability and attention-getting. The results also show that 57% of those readers surveyed took (or plan to take) action as a result. Fujitsu’s “action” score was significantly higher than all other HVAC advertisers included in the study. Kudos to our creative team and our client. This year they created 6 award-winning Fujitsu ads!
To view more of Turchette’s 2019 award-winning creative, click here. And, why are awards important? Click here.