Out of more than 4,100 submissions from 27 countries, Turchette was recently named a Silver and Bronze winner in the 2020 Summit Creative Award competition for its 2019-2020 consumer and trade advertising on behalf of client, Fujitsu General America, Inc.
The Summit Creative Award recognizes the exceptional creative achievements of advertising agencies, creative boutiques, in-house marketing departments, audio and video production companies as well as web, graphic design, and interactive firms worldwide. Celebrating its 26th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence and has become a coveted honor. Under their bylaws, the Summit Awards limits the number of winning entries. This year there were approximately 4% bronze, 4% silver, 1.75% gold, and .001 best of show.
AWARD WINNING CREATIVE
Consumer Print Advertising: Infinite Comfort
(This ad also earned two awards from the NJ AD CLUB: Best of All Magazine Ads and First Place: Consumer Magazines)
Trade Print Ad Campaign: Funny Business
(This campaign also earned an award from the NJ AD CLUB: Second Place: Trade Print Advertising)
Entries in 18 major categories were judged against a stringent set of standards. During its two-phase blind judging, the Board of Judges (from 11 different countries) searched for and identified superior creative and effective marketing. Each category employs slightly different judging criteria, however, there are a few overarching standards, including:
- The strength of concept/idea (originality and uniqueness of approach, message targeting, and honing, the synergy between concept, copy, and layout/execution)
- Quality of execution (How well the idea was executed (visual appeal, the tone of voice, chosen media, placement, etc.).
- Ability to persuade (How well did the creative move the target audience closer to the action or encourage a change in thoughts)
Winners were selected in a wide range of categories such as print, broadcast, interactive media, online advertising, marketing collateral, direct mail, corporate video, best idea never produced, and industry specific marketing.
About the agency: According to the 2020 Book of Lists published by NJ BIZ Magazine, Turchette now ranks #10 on their annual list of Top Advertising Agencies in New Jersey. For six consecutive years, Turchette has continued to climb the list — from #18 in 2014… to #10 in 2020!