Summit International Association (SIA) recently presented Turchette with a Marketing Effectiveness Award (MEA) for its fully-integrated marketing and PR campaign for Caregiver Support Services created on behalf of its client, CareScout.
This year, over 1900 entries were submitted from 14 countries and MEA’s were granted to only 7% of those who participated. The competition is based on the premise that the goal of marketing communications is to change, influence and/or reinforce an audience’s knowledge, attitudes or beliefs to increase brand awareness and drive engagement. Over the past 27 years, using this premise as a basis for its judging criteria, Summit International has established itself as one of the premier arbiters of creative and marketing excellence.
Turchette received a silver award in the healthcare/medical category for raising awareness and driving engagement. Over the past year, this is the 16th award the agency has received for work created on behalf of CareScout. The Caregiver Support Services campaign included public relations, print/digital advertising, online lead-generating programs, videos, webinars, collateral, white papers, custom e-blasts, social media, direct mail and microsite/web design. Google Analytics, data capture forms and detailed media metrics were used to track website traffic, generate leads and monitor/adjust individual media and creative performance.
Kudos to the entire team at Turchette!