Turchette was tasked by Paragon Solutions, a leading IT and business solutions provider, to create a thorough brand assessment and refresh their corporate identity. After the fall rebrand, Paragon hired Turchette as their Agency of Record to help design and develop a new user-friendly, responsive website incorporating their new branding elements. This past week, the site went live. The colorful, eye-popping home page is fully-loaded with dynamic content that touts Paragon’s expertise in health and life sciences. Right from the home page, site visitors can see the latest insights, news and case studies — and click thru to view their four main consulting services — commercial, corporate & enterprise, quality & manufacturing and research & development. The consultparagon.com site was designed in HubSpot and contains a wide array of cool imagery, thought leadership and well-organized content. It also contains an About Paragon section with a more robust Our Team page which makes it very easy to locate and reach out to their staff. To check out the site, click here.
Next year, Paragon has plans to introduce “smart content”. As you may know, Hubspot allows you to dynamically change visuals and images on any page based on information known about the site visitor via their URL. This content management strategy allows for a much more personalized user experience. For anonymous visitors, you can trigger targeted content based on their country, how they found your site (social media, search engines, etc.), and what type of device they are using.
Paragon, with corporate headquarters in Cranford, NJ, is a consulting firm that helps health and life sciences companies become high-performing, compliant and digitally connected. Paragon powers business transformation and delivers better business outcomes by providing valuable consulting services as a trusted partner to our clients. We do this by building long-term client relationships based on our domain expertise, creative ideas, pragmatic consulting services and quality delivery of solutions.