NFL HALL OF FAMER LAWRENCE TAYLOR HELPS TURCHETTE’S PR TEAM LAUNCH DONATEATOY.ORG AND TOYS FOR TOTS VIRTUAL TOY DRIVE
November 3, 2020
With an assist from NFL Hall of Famer Lawrence Taylor, Turchette’s PR team helps DonateAToy.org and Toys for Tots launch a Virtual Gift Drive for COVID-era holiday donation season. This unique online program offers a convenient way to support millions of children in need during such unprecedented times.
Turchette’s public relations team has generated nationwide coverage in 100+ major consumer and media outlets to help support DonateAToy.org and the US Marines’ Toys for Tots Program.
DonateAToy.org, part of Fun Services, a leader in New Jersey school fundraising programs and events, and Toys for Tots, a 72-year national charitable program led by the U.S. Marine Corps Reserve, have joined forces to launch a Virtual Holiday Toy Drive to accommodate the new health and safety guidelines of corporate giving during this year’s COVID-era holiday season. The new DonateAToy.org website provides a contact-free, convenient online platform that enables companies and their employees to quickly and easily donate toys to millions of disadvantaged children nationwide during this critically challenging time.
Toy-for-Toy Matching Donation
Already a proud Toys for Tots sponsor, the partnership deepens the DonateAToy.org commitment by incorporating two elements created to kick-off the program and incentivize corporate participation. DonateAToy.org has committed $100,000 worth of toys to Toys for Tots and the company will match every purchase and cash donation that is made on the platform with a toy of equal value through December 31, 2020.
DonateAToy.org has designed a user-friendly, intuitive website that empowers companies to support Toys for Tots during a time when traditional in-person toy drives are exceedingly difficult. Companies can design customized branded links to share with employees. Participants are then automatically directed to the DonateAToy.org website where they can choose from more than 100 hand-selected, high-quality toys at price points ranging from $5 to $35 to suit any budget level. Each item purchased by employees will be shipped directly to the Toys for Tots warehouse along with a second toy given by DonateAToy.org. The participating company will also have access to a tracking report to help keep employees engaged on the level of donations raised.
Companies and employees can visit the DonateAToy.org website at DonateAToy.org for more information or become a corporate affiliate.