Fujitsu General America, a global leader in HVAC solutions, retained Turchette to elevate the brand and increase awareness for their ductless mini-split heating and cooling systems in the U.S. and Canada.
As Fujitsu’s agency of record for the past decade, we’ve closely collaborated with their leadership team to craft award-winning ad campaigns and highly targeted multi-channel B2B and B2C marketing strategies – delivering consistent, measurable results.
Leveraging our in-house creative, interactive, media and PR teams, we’ve supported Fujitsu with a wide range of marketing deliverables across multiple platforms:
- Broadcast/print/digital ads
- Google AdWords/display network/remarketing
- Proactive public relations
- Website design/landing pages
- Corporate/product videos
- Name development/logo design
- Social media/influencer marketing
- Point of purchase displays
- Launch kits and sales promotions
- Tradeshow graphics
- Dealer taggable materials – i.e. tv spots, print/digital ads, billboards, posters, POP displays, direct mail postcards, videos, etc. (including French materials to support Canadian distributors)
Our creative team recently produced a humorous consumer TV spot showcasing Fujitsu’s AIRSTAGE heating and cooling systems—emphasizing that each room of your house can have its own temperature… “custom comfort in the palm of your hand.” We also created another “Cool. Very Cool” TV spot, designed to elevate the brand and position Fujitsu as a global leader in mini split solutions, which is set to debut this fall.
To optimize brand visibility and drive website traffic, our media department utilizes a multi-channel digital consumer strategy, including a mix of 30- and 15-second TV spots (Over the Top/Connected TV) on premium and traditional streaming services as well as YouTube, Instagram, and Facebook, plus AdMessenger mobile scrolls ads.
In addition to crafting attention-grabbing consumer and trade advertising for Fujitsu, Turchette also creates high-impact ads and videos for its partner, Westinghouse, one of the world’s most trusted brands for more than a century.
To complement our robust marketing initiatives, our PR team also plays a vital role in expanding brand visibility and consumer education for Fujitsu as well. Over the past ten years, our award-winning public relations efforts have yielded over 8,500+ print and online editorial placements and 100+ podcast interviews.
THE RESULTS
Fujitsu’s latest consumer campaign delivered exceptional click-through rates and a dramatic increase in website traffic to the campaign’s dedicated “locate a contractor” landing page. According to Google Analytics, what started as a modest 12,000 site visitors quickly increased to 82,000 during the same time year over year. That’s an incredible 500% increase in site traffic – proof that smart creative and a well-crafted, multi-channel media mix can generate real business results.
In addition, our current Instagram campaign targeting HVAC contractors has been dramatically increasing their followers – from approx. 100 per month to 350 per month.
Fujitsu’s continued success is a testament to the power of a long-term strategic partnership and an integrated marketing approach. With standout creative, data-driven digital tactics, and comprehensive media outreach, Turchette continues to help Fujitsu lead the HVAC category—one campaign at a time.
The numbers speak for themselves:
