Case Study: DCC Automation

DCC Automation, a trusted provider of custom automation solutions for industries including dairy, food & beverage, and life sciences, needed a website that matched their technical capabilities and growth trajectory. While their automation systems were cutting-edge, their online presence needed a refresh, and some clarity to connect with engineers and decision-makers in their target markets.

They turned to experts at Turchette for their proven track record in the automation space, and their ability to create websites that speak to both the technical and human sides of the industry.

Turchette designed and developed a brand-new website for DCC Automation that was modern, intuitive, and built with the end user in mind. The goal was clear: create a digital experience that communicates DCC’s value proposition, highlights their industry-specific expertise, and generates qualified leads.

Key Highlights:

1. Audience-Centric Strategy
   Turchette worked closely with DCC’s leadership to map the ideal user journey, from engineers looking for technical specs to operations leaders evaluating capabilities. The site was organized by industry, solution, and application to make navigation seamless.
2. Technical, Yet Accessible Design
   The site strikes a balance between technical depth and visual appeal. Clear navigation, bold imagery, and structured content blocks make the complex seem simple, without sacrificing the detail that engineers require.
3. Content & SEO Optimization
   Turchette developed fresh, keyword-rich content tailored to DCC’s core verticals and services. This improved not only readability but also discoverability, driving organic search performance.
4. Mobile & Speed Optimized
   The site was built with performance in mind: fast-loading, fully responsive, and optimized for every screen size.
5. Built to Scale
   Designed in WordPress, the site allows the DCC team to easily update content, add new industries or services, and keep pace with their evolving business.

Since launching the new website, DCC Automation has experienced measurable improvements across key metrics:

• Increased brand awareness through a modernized digital presence

• Higher website traffic from both organic and direct channels

• More qualified sales leads through improved calls-to-action and user flows

• Stronger engagement from engineering audiences due to targeted, technical content

• Improved SEO rankings for core automation-related keywords

Turchette’s deep knowledge of the automation industry, and the technical buyers within it, allowed us to deliver a website for DCC Automation that not only looks great but works hard. It’s more than a redesign; it’s a lead-generation platform, a brand showcase, and a digital sales tool all in one.

Partner with Turchette for customized digital marketing solutions that drive results. Contact us today.