Project Description

Turchette was enlisted by Sun Plastech, Inc. to promote ASACLEAN, a cleaning agent designed to clean thermoplastic injection molding machines. An ad campaign was produced that highlighted the benefits and performance of this purging compound. Two years in a row, this campaign received an “Ad Impact Award” from Injection Molding Magazine and this year received an “Ad Excellence Award” from Plastics News as well.  In an effort to stimulate customer retention, Turchette was also created a direct mail campaign was designed to span a 4 week period and offered a savings discount on orders. The series Turchette created consisted of 4 large post cards, each one a different color and containing a different story. In the weeks following the deployment of the campaign, ASACLEAN received a surge of orders from customers who wanted to take advantage of their discount before it expired!