With the goal of attracting local deposits and strengthening central New Jersey’s Asian-American communities with loans and personalized service, RomAsia Bank also called upon Turchette for help. To launch their headquarters in Monmouth Junction and their newest branch office in Edison, we created highly-targeted, culturally-appropriate newspaper and direct mail campaigns that established RomAsia as The Bridge to Better Banking. In a few short years, this de novo bank has successfully positioned themselves as a community bank that provides unique and superior service to its Asian-American neighborhoods.