Project Description

This Austrian-based manufacturer of high-end cookware asked Turchette to support the launch of their revolutionary silicone oven mitt to the US consumer market and the retail housewares industry. We created full page color ads, direct mail pieces, point-of-sale counter cards for major retail chains, trade show graphics, video loops for Bed, Bath and Beyond, and complete product line catalogs. The launch was an overwhelming success, with online sales increasing 750% and sales through distributors increasing 900%.