The world’s leading provider of tablet press equipment for the pharmaceutical industry wanted to increase their volume of spare parts sales to existing customers in the US. In order to communicate to customers the dangers involved with purchasing spare parts from unknown vendors, Turchette created a full-page ad featuring an image of Frankenstein and offering a price-match guarantee. After a full year of promotion (including trade show giveaways, flyers and calendars), the company set new records for parts sales and the campaign garnered awards from the trade publications for “impact, recall and awareness.”