Our client, New Jersey Packaging, was preparing to acquire several competing printers of pharmaceutical packaging labels when they came to us to help re-brand the company under the new name Cortegra. Turchette’s creative team developed a dynamic new logo and tagline along with a complete corporate identity program. A nationwide ad campaign was then launched in key trade publications to coincide with the largest trade show in the pharmaceutical industry. Booth graphics, public relations, a new website and supporting collateral helped to complete the re-branding of the company.