Project Description

After helping to successfully launch this de novo bank on Long Island with a new logo, tagline and corporate identity campaign, Turchette was asked to put together a direct mail piece to capitalize on the changes and consolidations taking place in the banking industry. We designed and produced an oversized postcard that illustrated the confusion among major banks in the region while offering a package of incentives to attract new customers to Community National Bank. The mailing generated a strong response and the Bank has since continued the theme and campaign in additional direct marketing and mass media campaigns.