This Europe-based manufacturer of software for the pharmaceutical industry turned to Turchette to create brand identity and name recognition for the company’s entry into the US market. An image-oriented print ad campaign was launched in appropriate trade publications, positioning the company as an innovative provider of paperless software solutions. Public relations and trade shows were also utilized to build awareness. The company’s name recognition within the targeted markets increased 21% in the first 18 months and their US operation tripled within the first two years. They are now the leading supplier of MES software systems to the American pharmaceutical and bio-pharmaceutical marketplace with locations in three states.