The nation’s largest optical dispensary management/consulting firm, turned to the Turchette Agency to increase brand awareness and name recognition among ophthalmologists and eye care administrators nationwide. An award winning, print and online ad campaign was launched in key trade publications to increase brand visibility and position the company as the leading provider of turnkey dispensary management solutions. An aggressive public relations program and new collateral/tradeshow materials were also created to educate the market on the benefits of outsourcing an optical dispensary. These marketing efforts have dramatically increased new business.