GREATER IMPACT. ENHANCED RESULTS. IMPROVED RESPONSE.
The Turchette TURBO Program draws its power from the agency’s deep expertise in brand strategy, creative design, public relations, and media analysis. These elements combine to form the power train that ultimately drives your brand to a position of high visibility and increased market presence
An optimized brand presents key messages and vivid images at the precise point your target is most actively engaged. That message must rise above the clutter and spark a connection in the mind of the prospect so your brand makes an indelible impression long after the initial contact.
To ensure that your brand is presented in a creative, disciplined, and consistent manner so that equity, recall and adoption of the brand message can take hold in the marketplace.
At the outset of any new client relationship, we conduct an in-depth orientation meeting with the agency’s “core team” and key members from the client side. Because we engage our clients in this confidential dialogue, we are able to obtain more substantive insights. This session is often conducted at the client’s location and typically covers a wide range of topics. Hard questions are asked – areas of strength and weakness are probed; past successes/failures are reviewed; competition is analyzed; goals/objectives are formed and budget parameters are defined. We leave the meeting with a clear roadmap of what obstacles and opportunities lie ahead, along with a good sense of how to keep our clients ahead of the curve.
Our proven enhancement strategies will ensure that your brand messages are clear, strong and differentiate you in the market place. Once we understand your short- and long-term goals and the competitive landscape, we diligently employ a range of marketing tools to communicate your brand attributes… everything from a new logo, refreshed website or high-impact ad campaign to a public relations blitz, corporate video, social media strategy or an event-based marketing promotion. Our integrated team works hard to ensure that all elements and components of your program are firing in the proper sequence and with the appropriate momentum. Results are analyzed along the way as Turchette employs tactics such as advertising surveys, website analytics and traffic patterns, search engine trends, public relations audits, online inquiries, sales reports and more. Adjustments and modifications to your TURBO program are implemented as needed during the course of the campaign.
DRIVEN TO SUCCEED
For over 65 years, Turchette has made the success of our clients its primary goal. Maybe that’s why we’ve been in business longer than any other agency in New Jersey and why the length of our client relationships is 5X the national average. Our team of marketing, branding and public relations professionals is uniquely equipped to help drive your business in the right direction…why not take us for a TURBO-charged test drive?