AIRSTAGE R-32 Launch Kit
OVERVIEW
To support the launch of Fujitsu’s new eco-friendly R-32 ductless mini-split lineup, Turchette developed an award-winning, fully customized AIRSTAGE R-32 “Launch Kit” with ready-to-use marketing materials and branded premiums. Select pieces featured QR codes linking to Fujitsu’s ACCESS portal and eCommerce platform, connecting the printed components to a deeper digital experience. Turchette led the effort from strategy and design to production and vendor coordination — and managed assembly and nationwide distribution of 250 kits timed to arrive just ahead of their Annual National Distributor Conference. Distributor feedback was overwhelmingly positive, citing the kit’s quality, clarity, and brand impact.
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