Case Study: HERMA

HERMA US, a global leader in labeling machinery and automation technology, partnered with Turchette B2B Marketing & Public Relations to expand brand visibility in North America, strengthen industry positioning, and generate measurable marketing-driven sales leads.

Operating within highly technical B2B markets, including pharmaceuticals, food and beverage, medical device, and packaging, HERMA required a strategic marketing partner with deep experience communicating complex industrial technologies.

Turchette developed and executed an integrated marketing and public relations program designed to elevate brand awareness, increase media presence, and generate qualified sales leads through targeted industry channels.

HERMA operates in a competitive global packaging and labeling machinery market where decision makers rely heavily on industry publications, trade media, and technical marketing content.

To accelerate growth in North America, HERMA needed to:

• Increase brand awareness among packaging engineers and operations leaders
• Position HERMA as a thought leader in labeling automation
• Generate measurable marketing-driven sales leads
• Expand media coverage in leading B2B trade publications
• Strengthen digital and social media presence
• Support sales efforts with ongoing marketing content

The program required a multi-channel strategy combining public relations, advertising, digital marketing, and content development.

Turchette implemented a fully integrated B2B marketing and PR program focused on three key pillars:

1. Strategic Public Relations

Turchette developed proactive editorial outreach programs targeting leading packaging, pharmaceutical, and manufacturing publications.

This positioned HERMA directly in front of engineers, packaging professionals, and automation decision makers.

2. Lead Generation Media Programs

Turchette developed targeted advertising and digital lead-generation campaigns across key B2B publications.

These campaigns connected HERMA directly with highly qualified industry prospects.

Public Relations Impact

The proactive PR program delivered significant industry visibility.

• 30+ PR pieces developed
• 260+ editorial press pick-ups
• Millions of estimated audience impressions

This coverage significantly increased HERMA’s exposure across key packaging and manufacturing audiences.

Lead Generation Success

Targeted media campaigns generated measurable sales leads for the HERMA team.

• 2,800+ leads generated through e-newsletter campaigns and video e-blasts (2021-2024)

These leads were delivered directly to HERMA’s sales team to support ongoing business development.

Digital & Social Growth

Turchette also expanded HERMA’s digital marketing presence.

Key results include:

• Ongoing LinkedIn content program
• 35% increase in LinkedIn followers in one year
• Increased brand engagement with packaging industry audiences

Turchette provided a full range of marketing and PR services, including:

Public Relations

• Press releases
• Editorial placements
• Product coverage
• Industry media outreach

Advertising & Lead Generation

• Industry media planning
• Banner campaigns
• e-newsletter sponsorships
• lead capture and reporting

Content Development

• Technical articles
• print advertisements
• email newsletters
• social media programs

Creative Services

• ad campaign development
• design and marketing collateral
• video content

Through a coordinated B2B marketing strategy, Turchette helped HERMA strengthen its presence across the North American packaging and labeling market.

The program successfully delivered:

By combining public relations, targeted media placement, and technical content marketing, Turchette positioned HERMA as a leading solution provider in the labeling and packaging automation space.