OVERVIEW
In 2022 Ariston Group hired Turchette to curate and implement a robust advertising plan for American Standard Water Heaters and HTP. This plan included both print and digital components for brand awareness and new product launches, as well as lead generation. In addition to award-winning creative for advertising campaigns, Turchette also provided development of, and award-winning design for, the entire ASWH full line catalog, as well as produced numerous product brochures and specification sheets for both ASWH and HTP. Turchette also overhauled the American Standard Water Heaters’ website, from top to bottom, developed targeted social media campaigns focused on new product launches and created compelling eblasts that led recipients to take action.
Additionally, Turchette provided Ariston with tradeshow assistance in the form of graphic design for the 2025 AHR Show. Upward of over 90 graphics were created for display throughout Ariston’s booth, as well as the design and implementation of the attendee-facing touch screen content application. Throughout the relationship, Turchette also developed distributor materials, including pull-up banners, counter mats, and posters.
Most recently, Turchette was asked to redesign the homepage, as well as pieces of collateral, for NTI, Ariston’s Canadian-based boiler company.
RESULTS THAT MATTER
Overall, Turchette won 5 national and international creative awards for our work with Ariston.
