Public relations is a key component to your overall communications program and our staff works tirelessly on behalf of its clients. Our services include: preparation and distribution of press materials (i.e. press releases, biographies, white papers, bylines, case studies, feature stories, etc.), editorial and interview placements, media list development/maintenance, special event coverage and overall strategic PR planning.
Turchette’s Public Relations Approach
Turchette manages public relations efforts for companies in a broad spectrum of industries, and PR has been an integral part of our clients’ overall marketing strategies since the agency’s inception. We see PR as a perfect complement to paid advertising, an avenue for media-endorsed messaging to support its directly-purchased counterpart.
Turchette has a wealth of experience executing the full spectrum of public relations tactics: news releases, press materials, print/broadcast interviews, client-authored feature stories, trends pieces, pre- and post-event publicity, speechwriting, media training, executive profiles, and more.
Entrusting your public relations efforts to the Turchette team means that every opportunity – every nugget of news – will be stretched as far as the media will take it. We see every piece of potential news as an opportunity to obtain multi-channel editorial coverage that builds “buzz” around products and reinforces brands. From new or enhanced offerings to newly-promoted personnel… from awards and accolades to company milestones and philanthropic endeavors…from speaking engagements and conference participation to thought leadership articles and corporate mission statements. No matter what form it may take, Turchette puts each piece of news to its “stretch test” and generates the highest-possible amount of positive media exposure.
Public Relations roadmap
Behind every aspect of our PR campaigns is careful planning and in-depth knowledge of our clients’ target media outlets. At the inception of each new account and on an ongoing basis, we create a yearlong roadmap of editorial opportunities in each of our clients’ most sought-after print, broadcast and electronic media outlets.
Reactive & relevant/Proactive & planned
Opportunistic exposure is culled from editorial analysis and ongoing dialogue with key editors. This “reactive relevance” – our term for giving an editor information specific to his editorial calendar at exactly the right time – is balanced by a proactive plan that strategically rolls out the sort of news that creates momentum and strengthens brands through continuous coverage. So, while reactive relevance meets editors on their own terms, proactive planning builds upon itself on a client-controlled basis over a period of months and years.
Through this process, no stone is left unturned and no opportunity left on the table. In fact, after a short period of time we find ourselves on a first-name basis with editors – so much so that, often, they call us to gain insight from our clients for last-minute and/or previously unforeseen editorial opportunities. Here, our strict protocol of rapid responses to media requests keeps us in editors’ good graces and, more importantly, our clients in their media outlets.
GLOBAL, NATIONAL AND LOCAL REACH
The Turchette Agency is a NJ-based firm, however, our media contacts and public relations programs cover much more than the Garden State. From cover stories in multi-national trade magazines to announcements in nationally syndicated newspapers and news services, Turchette’s public relations branch extends far beyond its NJ roots. Many of our clients depend on us for local, national and global media coverage.
Free 30-minute public relations consultation
For more information on how a well-rounded public relations campaign can impact your business, call us at 973-227-8080 for a free 30-minute consultation.