With the increasing use of smartphones and tablets for mobile web browsing, the value of a well-designed company website – in conjunction with interactive marketing and pay-per-click programs – cannot be overstated. Not only does your company need to have a robust, responsive and user-friendly site, it needs to be carefully optimized via SEO to ensure maximum visibility.
Anywhere, Anytime Digital Marketing
Today’s interactive marketing goes way beyond banner ads and web design. It is about finding the right media channels, engaging specific audiences and creating highly-relevant messages that yield positive brand experiences. In an online environment that’s constantly changing, that’s no small task. It is the fastest growing area of direct marketing and a powerful tool for communicating and developing one-on-one relationships with your target audiences, wherever they are and whenever it’s convenient for them.
We help our clients craft smart digital marketing strategies that work hand-in-hand with their traditional advertising and public relations programs to build brand equity, improve brand visibility and spur lead generation. Whatever your digital marketing goals – to increase website traffic, bolster search engine rankings, increase customer retention or acquisition, create a social media strategy, etc. – Turchette can help you achieve them.
Based on our clients’ specific short- and long-term marketing and sales goals, we create fully integrated marketing communications programs, including a carefully-chosen mix of digital marketing tactics. The success of your interactive marketing efforts correlates directly to the proper strategy, methodology, synergy, budget allocation and execution. In order to achieve the highest-possible return on investment, all of your marketing initiatives need to work together. Rather than managing multiple agencies/vendors, most of our clients find it is much easier to have one agency handle all of their marketing programs.
Interactive Marketing and Value-Added Services
Turchette is a full-service marketing solutions provider that takes a holistic approach to helping our clients grow their businesses. In addition to advertising, branding, media and public relations, we offer a whole host of interactive marketing and value-added services, such as:
- Media and creative services to develop highly-targeted, lead-generating digital advertising campaigns and e-marketing solutions (i.e. e-newsletters/blasts, Google AdWords, remarketing programs, etc.)
- Website design/development (built in a content management system, using SEO best practices) to generate positive online brand experiences
- Responsive web design/development to optimize the brand experience on mobile devices
- Copywriting, keyword research and content management services to keep website copy/content fresh and boost search engine rankings
- Google Analytics evaluation to track website referral sources and engagement levels
- Search engine optimization/management programs to enhance your organic and paid search results
- Content management system (CMS) training to allow for quick and easy website updates
- Social media marketing strategies/guidance to encourage one-on-one brand engagement
- Video production services (corporate videos, interviews, webinars, etc.) to engage/educate website visitors, improve organic search rankings and attract social media viewers
- Online metrics/reporting to track digital advertising efforts
- QR Code integration services to add interactivity to traditional print vehicles
TARGETING & FOLLOWING YOUR CUSTOMERS ONLINE
Turchette’s media team is adept at creating highly-targeted digital advertising campaigns which engage specific audiences based on selective demographics, geography and online interests/behaviors. Our Media Director is a Google AdWords Certified Professional, having completed extensive training and passed multiple exams which attest to her online media buying expertise.
Using both online and offline data, we can follow specific Internet users based on their previous online behavior (terms searched and sites visited) and serve up digital ads on various websites which will most likely appeal to your prospective customers. This digital marketing strategy is a cost-effective means to reach specific targets with highly relevant messaging/offers.
ONLINE VIDEO MARKETING
One way to boost website traffic and amplify your social media efforts is to create short, shareable videos about your company, products and/or services. Videos are a softer sell and a more personal means of communicating with your customers and prospects. Adding video content to your website, e-newsletters, e-blasts, social media platforms, press materials and blogs can also significantly improve your search engine rankings. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.
If online videos are not currently a part of your overall marketing plan, the Turchette interactive team can help. From storyboarding and scripting to audio/video editing and production, our professional staff can manage the entire process and will ensure that the video(s) are high quality and well-aligned with your brand and current communication strategy.
From website design/development, search engine optimization/management and lead-generating online opportunities to digital advertising, e-marketing solutions and social media strategies, Turchette offers a variety of interactive marketing services – all of which complement your existing marketing efforts.
Free 30-minute interactive marketing consultation
To learn more about our interactive marketing services and how we can help improve your existing website or online presence, call us for a free 30-minute consultation at 973-227-8080.