From interactive ads and brand-building print campaigns to broadcast, pay-per-click search, billboards and more, Turchette is a full-service agency with a 65-year legacy of producing award-winning creative that generates results.
Our services include: strategic marketing and brand positioning, concept development, layout/design, copywriting, graphic production and media analysis/buying.
Traditional and non-traditional
Print and digital advertising are marketing “staples” for many of our clients. However, in today’s highly competitive marketplace, it is often those companies and organizations that think outside the box to differentiate themselves who achieve the highest levels of success. In addition to print, broadcast and digital advertising, we encourage our clients to consider new marketing tactics and embrace high-impact creative that build brand awareness, enhance corporate image, increase website traffic and generate sales leads.
At the onset of every planning cycle for each client, The Turchette Agency explores a wide array of advertising strategies including both traditional and non-traditional media tactics, such as:
Print advertising: magazine and newspaper
Interactive advertising: e-newsletters, e-blasts, highly-targeted digital advertising (based on demographics, geography and online interests/behavior), lead-generating online opportunities, social media, paid search (pay-per-click)
Broadcast advertising: cable tv and radio
Out-of-home (OOH) advertising: billboards, bus shelters, transit posters, cinema, shopping malls
Direct mail and email campaigns
We give careful consideration to all available media vehicles and ad sizes/shapes, depending upon a client’s specific goals/objectives. In short, we bring fresh ideas and unique media solutions to our clients rather than simply placing orders and sending materials.
A PROVEN PATH TO successful ADVERTISING
Turchette is an all-encompassing marketing firm with extensive experience in numerous marketing disciplines. Our collective expertise helps our clients take their businesses to the next level and our clients see us as a long-term strategic marketing partner, rather than just a vendor.
The agency’s multi-talented team of professionals is bound by a very structured, disciplined approach. Whether creating a global image campaign targeting the pharmaceutical sector, launching a new public relations campaign for an optical dispensary management firm or designing a new website for a financial institution, our strict, time-tested protocol ensures that our advertising, marketing and public relations efforts are “spot on” with our clients marketing and sales objectives.
At Turchette, we begin each new client relationship by conducting an in-depth orientation meeting. We examine, discuss and explore everything from brand perception, strengths/weaknesses, competitors, and overall strategic goals to specific product promotions, market research, budget allocations and creative tactics. The thorough information download minimizes the ramp-up time that can bog down a marketing campaign, allowing us to immediately begin crafting appropriate creative platforms, media plans, public relations strategies and other marketing endeavors.
Working as an extension of our clients’ own marketing team, we immerse ourselves in their businesses to develop innovative and cost-effective marketing solutions that help improve brand visibility, differentiation, relevance and, most importantly, sales. We are passionate about our work and our clients’ success; we only succeed when they do.
NO NEW JERSEY AGENCY HAS BEEN IN BUSINESS LONGER.
In 1950, Harry Truman occupied the White House, Bob Hope made his first television appearance and, in downtown Newark, a firm called Turchette first opened its doors to serve the marketing needs of local businesses.
It takes an unusual blend of fortitude and foresight to survive decades of turmoil in such a highly competitive industry. Yet somehow, Turchette has endured and expanded into new markets, embracing new technologies along the way without losing focus on the perpetual need for outstanding, old-fashioned customer service. Commitment to the clients we serve is the bedrock of our past, present and future success.
Sure there are bigger shops out there, but Turchette is the only NJ-based full service agency with six decades of experience and with clients who, on average, retain our services for 15 years — about 10 years above the industry average.
Free 30-minute marketing consultation
To learn more about what The Turchette Agency can do to help your business achieve its marketing and sales goals, call us for a free 30-minute marketing consultation at 973-227-8080.