Recent News

 

Turchette Earns Third Advertising Award in 2017 for Fujitsu General America

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Are you “Competing with the Wrong Tools?” According to a recent readership study conducted by Harvey Ad-Q for Consulting-Specifying Engineer, Turchette’s trade print (golf) ad for Fujitsu General America was among the top performers for reader recall in the May issue.  A similar (soccer) ad concept for Fujitsu also won two b2b readership awards earlier in the year. Both ads (below) featured page-stopping visuals and are alternating throughout the year in 18 HVAC publications.  A digital campaign is also running in similar media outlets. 

In addition, Turchette earned a Jersey Award from the NJ Ad Club for its three-part Fujitsu b2b trade print advertising campaign in 2016.

 

Accurate Neuromonitoring Retains Turchette as Agency of Record

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Accurate Neuromonitoring, a NJ-based Joint Commission-accredited organization specializing in neurophysiologic intraoperative monitoring, has recently hired Turchette as their Agency of Record.  After refreshing their corporate identity, creating a new corporate brochure and designing new tradeshow graphics, Accurate Neuromonitoring has decided to partner with Turchette on all marketing, advertising and PR initiatives to help boost their brand visibility.

Accurate Neuromonitoring provides intraoperative neuromonitoring services to over 100 hospitals and ambulatory service centers in seven states, including NJ, NY, GA, FL, NC, SC and AL.

 

Turchette Creates New Website for Campus Cruiser

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The interactive team at Turchette recently created a new website for Campus Cruiser, a cloud-based solutions provider for higher education institutions.  The website focuses on their new STRATA family of portal products which provide smart and simple solutions that help college students cruise through campus life.  Campus Cruiser is a NJ-based firm that was founded in 1955.  Feel free to check out their new site at www.campuscruiser.com.

Turchette Retained by Western Canada’s Largest Label Printer & Manufacturer

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Turchette has been retained for public relations and e-content generation efforts on behalf of Jet Label & Packaging Ltd. of Edmonton, Alberta.  Jet Label is Western Canada’s largest producer of labels and printed tape for a broad range of industries including food, consumer packaged goods and industrial applications. Among other duties, Turchette will gain exposure for the company’s recent growth initiatives, as well as assist with website content enrichment.

Turchette Receives 2017 CITY AWARD for its World Wide Packaging Marketing/Advertising Innovation Campaign

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Turchette recently received a CITY (Cosmetic Innovator of the Year) AWARD from the ICMD, Independent Cosmetic Manufacturers & Distributors, a non profit trade associated which annually recognizes the most creative new products, package designs, and innovative marketing programs in the cosmetics and personal care industries. The award was based on an inspirational ad campaign for World Wide Packaging (WWP), geared at making adults rethink their outlook on life.  “The Time to Dream Again” campaign is an emotionally evocative 3-part ad series featuring the imaginative play of children to illustrate that, with creative thinking, anything is possible.  Each ad shows how a child imagines the world and just because an adult grows up, doesn’t mean they can’t dream anymore.

The ICMAD presented 12 awards to companies that exceeded in creativity, entrepreneurship, and charitable giving during the 2017 Cosmetic Innovator or the Year (CITY) Awards. The CITY Awards, founded in 1995 by ICMAD, is the highest accolade in the independent beauty industry and gold-standard award for breakthrough beauty products and innovative marketing campaigns. During the ceremony, all the CITY Awards finalists were recognized for their ingenuity and tireless efforts to make the industry stronger through their creative contributions. The CITY Awards dinner was held on July 10, 2017, during Cosmoprof North America at the Mandalay Bay Resort and Casino in Las Vegas, Nevada.

 

Trade Print Ad for Fujitsu General America Wins Advertising Excellence Award

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The Fujitsu trade print ad in the June 26th issue of The ACHR News (created by Turchette) received an Advertising Excellence Award.  According to an Advertising Readership “Recall” Study conducted by ADScore Publication Research, the Fujitsu ad entitled “Lacking the Right Equipment to Hit Your Goal?” was among the top 6 ads noticed by readers.  Respondents reported that the ad was informative and made a positive impact on their impression of the company.

Turchette Launches New Website via HubSpot for Paragon Solutions

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Turchette was tasked by Paragon Solutions, a leading IT and business solutions provider, to create a thorough brand assessment and refresh their corporate identity.  After the fall rebrand, Paragon hired Turchette as their Agency of Record to help design and develop a new user-friendly, responsive website incorporating their new branding elements.  This past week, the site went live.  The colorful, eye-popping home page is fully-loaded with dynamic content that touts Paragon’s expertise in health and life sciences.  Right from the home page, site visitors can see the latest insights, news and case studies — and click thru to view their four main consulting services — commercial, corporate & enterprise, quality & manufacturing and research & development. The consultparagon.com site was designed in HubSpot and contains a wide array of cool imagery, thought leadership and well-organized content.  It also contains an About Paragon section with a more robust Our Team page which makes it very easy to locate and reach out to their staff. To check out the site, click here.

Next year, Paragon has plans to introduce “smart content”.  As you may know, Hubspot allows you to dynamically change visuals and images on any page based on information known about the site visitor via their URL.  This content management strategy allows for a much more personalized user experience.  For anonymous visitors, you can trigger targeted content based on their country, how they found your site (social media, search engines, etc.), and what type of device they are using.

Paragon, with corporate headquarters in Cranford, NJ, is a consulting firm that helps health and life sciences companies become high-performing, compliant and digitally connected. Paragon powers business transformation and delivers better business outcomes by providing valuable consulting services as a trusted partner to our clients. We do this by building long-term client relationships based on our domain expertise, creative ideas, pragmatic consulting services and quality delivery of solutions.

 

Turchette Becomes Agency of Record for Cloud-Based Scheduling Software Provider

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Visual Computer Solutions, Inc. (VCS) has recently retained Turchette as its full-service Agency of Record to handle all PR, advertising and marketing initiatives.

VCS, headquartered in Freehold, NJ, provides robust automated scheduling software solutions that enable companies to proactively manage their workforces for optimal productivity.  Flexible, scalable, and adaptable to all industries, VCS’ management systems have multiple customizable features to ensure that the right people, with the right skills, are working at the right time.

TURCHETTE TO HANDLE BRANDING AND WEB DESIGN FOR CAMPUS CRUISER

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Campus Cruiser, a national developer of cloud-based, educational portals and software solutions for colleges and universities, hired Turchette for re-branding and website creation.  Campus Cruiser is headquartered in Fairfield, NJ.  Over the past 20 years, their product offerings have evolved from email and calendars to industry leading intranets and learning management solutions.

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