Roma Bank, Mercer County’s oldest and largest community bank, recently turned to Turchette Advertising to develop and execute a Merger Communications Plan to announce their acquisition of Sterling Bank of Burlington County. To publicize that two great community banks are now one, Turchette launched an aggressive radio, print and online advertising campaign to blitz the area. They also created in-store signage to reassure existing customers that they will still receive outstanding service, but will now have 24 convenient locations in Mercer, Burlington, Ocean and Camden counties to chose from 37,000 surcharge- free ATMs nationwide! With the addition of Sterling’s 10 branch network, this acquisition allowed Roma Bank to expand their market presence into Burlington County and enter Camden County.