Q Research Solutions, Inc., one of the top consumer product marketing research firms in the country, recently retained Turchette Advertising to launch a new fragrance evaluation system.  To generate awareness and excitement for this new technology, Turchette will develop and execute a highly-targeted b2b marketing program.  The campaign elements will include:  design and development of a new product logo, tagline and video, a refresh of their existing website, as well as a launch event, advertising and PR program.

Q Research Solutions (QRS) was founded in 1987 and is headquartered in Old Bridge, NJ.  Q Research is well-known for their extensive CPG knowledge, fragrance expertise, innovative technologies, customized methodologies and advanced analytics.  Their specialty lies within personal care, household care and food and beverage industries.