Turchette Advertising was hired to help open Regal Bank, the first de novo bank in New Jersey to be approved with two full-service retail branches as part of their charter application from the New Jersey Department of Banking and Insurance. For this Livingston, New Jersey start-up, Turchette not only branded the bank and created tried-and-true traditional advertising materials, the agency orchestrated two grand openings at the same time – including a successful month-long celebration with different promotions each week. Executives at Regal Bank were very pleased with Turchette’s ability to generate awareness and excitement for their new brand.