Community National Bank in Great Neck, New York tasked Turchette Advertising with developing its brand identity and a full-blown marketing plan. In addition to crafting a new logo and tagline and coordinating an elaborate VIP Party, Turchette orchestrated an aggressive advertising, PR and direct mail campaign to ensure their grand opening was a huge success – which it was. The opening included a Plasma TV sweepstakes, an Instant-Win promotion, special product offerings, giveaways and an autograph signing with a NY Jets NFL football star. People came in droves and CNB was thrilled with how quickly their bank grew. With Turchette by their side, Community National Bank opened 7 branches in four years, which is now the fastest growing community bank on Long Island.