AvidiaMed, a pharmaceutical company specializing in innovative packaging solutions, has recently hired Turchette Advertising to implement a U.S. marketing communications plan to support the introduction of MediaCalenda™, the safest, simplest and most personal form of medication management.  During the initial phase, Turchette will be responsible for a variety of marketing communications, such as collateral materials, tradeshow graphics and displays.

AvidiaMed was founded in 2008 and provides customized patient-ready medication for those with complex pharmaceutical regimens. Kober Medipak is the management holding company for the pharmaceutical packaging division of several companies, including AvidiaMed.