A recent full-page magazine ad produced by Turchette Advertising for Fette America, the world’s leading manufacturer of pharmaceutical tabletting equipment, received an AdEffectTM Award from Pharmaceutical Manufacturing Magazine for “Outstanding Readership Response”.

The advertisement was intended to caution pharmaceutical companies on the dangers of purchasing non-OEM parts for their tabletting machinery. It featured a black and white photo of Frankenstein with the headline: “Picking up spare parts from the wrong place is simply a bad idea.” In addition to the award from this leading publication, the ad (which also contained a “Price Match Guarantee”) helped greatly increase the company’s sales of spare parts.