Plastics News presented Turchette Advertising Agency with an “Ad Excellence Award” for its most recent “All or Almost” (Legs) print advertisement for ASACLEAN, a commercial purging compound made of general commodity resin and various additives.
Plastic News uses a third party research company to conduct a survey four times a year to monitor the ad performance of a particular issue. Based on the July 18th fractional ad in Plastics News, 65% of their readers recall seeing the ASACLEAN ad. This was only outperformed by one other ad, which was a full page, back cover position.
Turchette has also won several “Ad Impact” awards from Injection Molding Magazine for previous ASACLEAN ads in this same campaign.