Ad for ASACLEAN Wins Excellence Award for Reader Recall

Plastics News presented Turchette Advertising Agency with an “Ad Excellence Award” for its most recent  “All or Almost” (Legs) print advertisement for ASACLEAN, a commercial purging compound made of general commodity resin and various additives.  

Plastic News uses a third party research company to conduct a survey four times a year to monitor the ad performance of a particular issue.  Based on the July 18th fractional ad in Plastics News, 65% of their readers recall seeing the ASACLEAN ad.  This was only outperformed by one other ad, which was a full page, back cover position. 

Turchette has also won several “Ad Impact” awards from Injection Molding Magazine for previous ASACLEAN ads in this same campaign.