All posts by Turchette

Turchette Receives 2017 CITY AWARD for its World Wide Packaging Marketing/Advertising Innovation Campaign

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Turchette recently received a CITY (Cosmetic Innovator of the Year) AWARD from the ICMD, Independent Cosmetic Manufacturers & Distributors, a non profit trade associated which annually recognizes the most creative new products, package designs, and innovative marketing programs in the cosmetics and personal care industries. The award was based on an inspirational ad campaign for World Wide Packaging (WWP), geared at making adults rethink their outlook on life.  “The Time to Dream Again” campaign is an emotionally evocative 3-part ad series featuring the imaginative play of children to illustrate that, with creative thinking, anything is possible.  Each ad shows how a child imagines the world and just because an adult grows up, doesn’t mean they can’t dream anymore.

The ICMAD presented 12 awards to companies that exceeded in creativity, entrepreneurship, and charitable giving during the 2017 Cosmetic Innovator or the Year (CITY) Awards. The CITY Awards, founded in 1995 by ICMAD, is the highest accolade in the independent beauty industry and gold-standard award for breakthrough beauty products and innovative marketing campaigns. During the ceremony, all the CITY Awards finalists were recognized for their ingenuity and tireless efforts to make the industry stronger through their creative contributions. The CITY Awards dinner was held on July 10, 2017, during Cosmoprof North America at the Mandalay Bay Resort and Casino in Las Vegas, Nevada.

 

Trade Print Ad for Fujitsu General America Wins Advertising Excellence Award

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The Fujitsu trade print ad in the June 26th issue of The ACHR News (created by Turchette) received an Advertising Excellence Award.  According to an Advertising Readership “Recall” Study conducted by ADScore Publication Research, the Fujitsu ad entitled “Lacking the Right Equipment to Hit Your Goal?” was among the top 6 ads noticed by readers.  Respondents reported that the ad was informative and made a positive impact on their impression of the company.

TURCHETTE TO HANDLE BRANDING AND WEB DESIGN FOR CAMPUS CRUISER

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Campus Cruiser, a national developer of cloud-based, educational portals and software solutions for colleges and universities, hired Turchette for re-branding and website creation.  Campus Cruiser is headquartered in Fairfield, NJ.  Over the past 20 years, their product offerings have evolved from email and calendars to industry leading intranets and learning management solutions.