All posts by admin

Which Platform is Best Suited to Meet Your Needs?

By | No Comments

When creating a new website, blog or inbound marketing program, many people immediately turn to WordPress. The software is free, it is extremely popular and can be customized inexpensively.  However, businesses that are serious about creating a truly well-rounded digital marketing platform for lead generation may want to consider HubSpot.  As with most things, the system you chose depends on your overall marketing objectives and budget.

WordPress is s a free website and blogging platform that allows you to get a website up and running with minimal investment.  According to WordPress, it is the most popular content management system (CMS) on the market and accounts for 28% of all websites on the internet.  It is the largest self-blogging tool in the world and over 60 million people have used it to power their online home.  It is a user-friendly, open source software supported by thousands of web developers with custom plugins, themes, and tools that can help you accomplish your inbound marketing goals.

HubSpot offers a wide array of products for marketing, sales and customer relationship management.  The platform is described as a content optimization system (COS), best known for its inbound marketing software for businesses.  HubSpot Marketing is a robust, all-in-one solution that allows you to build landing pages, create SEO-friendly blog posts, launch email marketing campaigns, track analytics and more – all from a single dashboard.  Since 2005, HubSpot boasts 30,000+ customers in 90 countries and 3400+ agency partners.  HubSpot offers CRM and sales software for free, but their marketing software (basic version) costs $200/month and their website builder “add-on” starts at $100/month. Read More

Turchette Launches New Website via HubSpot for Paragon Solutions

By | No Comments

Turchette was tasked by Paragon Solutions, a leading IT and business solutions provider, to create a thorough brand assessment and refresh their corporate identity.  After the fall rebrand, Paragon hired Turchette as their Agency of Record to help design and develop a new user-friendly, responsive website incorporating their new branding elements.  This past week, the site went live.  The colorful, eye-popping home page is fully-loaded with dynamic content that touts Paragon’s expertise in health and life sciences.  Right from the home page, site visitors can see the latest insights, news and case studies — and click thru to view their four main consulting services — commercial, corporate & enterprise, quality & manufacturing and research & development. The consultparagon.com site was designed in HubSpot and contains a wide array of cool imagery, thought leadership and well-organized content.  It also contains an About Paragon section with a more robust Our Team page which makes it very easy to locate and reach out to their staff. To check out the site, click here.

Next year, Paragon has plans to introduce “smart content”.  As you may know, Hubspot allows you to dynamically change visuals and images on any page based on information known about the site visitor via their URL.  This content management strategy allows for a much more personalized user experience.  For anonymous visitors, you can trigger targeted content based on their country, how they found your site (social media, search engines, etc.), and what type of device they are using.

Paragon, with corporate headquarters in Cranford, NJ, is a consulting firm that helps health and life sciences companies become high-performing, compliant and digitally connected. Paragon powers business transformation and delivers better business outcomes by providing valuable consulting services as a trusted partner to our clients. We do this by building long-term client relationships based on our domain expertise, creative ideas, pragmatic consulting services and quality delivery of solutions.

 

Turchette Becomes Agency of Record for Cloud-Based Scheduling Software Provider

By | No Comments

Visual Computer Solutions, Inc. (VCS) has recently retained Turchette as its full-service Agency of Record to handle all PR, advertising and marketing initiatives.

VCS, headquartered in Freehold, NJ, provides robust automated scheduling software solutions that enable companies to proactively manage their workforces for optimal productivity.  Flexible, scalable, and adaptable to all industries, VCS’ management systems have multiple customizable features to ensure that the right people, with the right skills, are working at the right time.

Turchette Hires Stephanie Garcia as Account Coordinator

By | No Comments

 

 

Turchette, one of New Jersey’s leading brand marketing and public relations firms for more than 65 years, has hired Stephanie Garcia to the position of Account Coordinator. In this role, Ms. Garcia will have a supporting role in each of the agency’s marketing disciplines, including advertising creation and placement, proactive public relations, website development and social media services.

Ms. Garcia has had several marketing internships and positions, and has experience in media relations, account management and development, event planning, social media, research and content generation. Her diverse background includes work with The New York Daily News, Columbia University, 5W Public Relations and experience with special event coordination. Most recently, she served as marketing intern at Turchette while completing her undergraduate degree.

Ms. Garcia received a Bachelor of Arts in Public Relations and Journalism from Seton Hall University graduating Magna Cum Laude from the College of Communication and the Arts.

“Stephanie’s familiarity with our varied client base, and her ability to serve a hybrid role by working in both account management and public relations is a tremendous asset to Turchette,” said Jim Gorab, President of Turchette. “We are extremely pleased to welcome her to our team.”

About Turchette

Now in its 67th year, Turchette is headquartered at 9 Law Drive in Fairfield, New Jersey.  One of the state’s leading advertising, marketing and public relations agencies, Turchette handles a variety of clients in diverse vertical markets within the business-to-business and business-to-consumer sectors.

For more information, call Christopher Dale at 973-227-8080, ext. 116, e-mail cdale@turchette.com, or visit the agency’s website at www.turchette.com.

 

 

 

 

TURCHETTE Receives Five More Advertising & PR Awards at the Annual NJ Ad Club Dinner

By | No Comments

Cedar Grove, NJ — At the New Jersey Advertising Club’s 49th Annual Awards Ceremony on June 7th, Turchette brought home five more “Jersey Awards” for advertising, PR and collateral.  This statewide competition recognizes New Jersey-based marketing and advertising agencies that are creative, strategic and advance the industry through business success.  There were 540 entries submitted this year and Turchette earned awards in 5 of the 7 categories submitted.

  • Consumer Print Advertisement – Fujitsu General Heating & Cooling Systems
  • Trade Print Advertising Campaign – Fujitsu General Heating & Cooling Systems
  • Consumer PR – Fujitsu General Heating & Cooling Systems
  • Trade Print Advertisement – World Wide Packaging
  • Collateral for Non-Profit Organizations – The Cathedral Basilica Concert Series

  

About Turchette:  Turchette is a full-service brand marketing and PR agency located in Fairfield, NJ. For the fourth consecutive year, Turchette is among the NJ BIZ Magazine’s annual list of Top 25 Ad Agencies in the state. Their current ranking puts Turchette at #12, up from #15 in 2015, based on capitalized billings.

 

 

 

 

BRAND MERCHANDISING SOLUTIONS PROVIDER RETAINS TURCHETTE

By | No Comments

Supremia International has recently retained Turchette as its full-service Agency of Record to handle all U.S. advertising, PR and marketing initiatives.

Supremia is a single-source provider of creative solutions and process management for promotional product development, specializing in the food & beverage and health & beauty sectors. The company has a comprehensive suite of services that includes design, printing, account management, sourcing, quality assurance, logistics and final delivery of a wide range of luxury merchandise for renowned, global brands. For over 35 years, Supremia has built a reputation for brand merchandising solutions that captivate consumers and elevate brands. The company’s capabilities range from premiums, gift with purchase (GWP), primary packaging, secondary packaging, value added packaging (VAP), and custom projects that make products stand out at the point-of-purchase.

Headquartered in London, Supremia has offices across the Americas, Europe and Asia.  Its U.S. office is located in Plainsboro, NJ.

 

TURCHETTE BECOMES AGENCY OF RECORD FOR PARAGON SOLUTIONS

By | No Comments

After completing a brand assessment and corporate identity refresh with Turchette, Paragon Solutions has retained the agency’s services to rebrand all U.S. marketing materials and design/develop a new, mobile-friendly website with smart content.

Paragon Solutions, headquartered in Cranford, New Jersey,  is a national consulting firm that helps health and life sciences companies become high-performing, compliant and digitally connected.  Paragon provides Fortune 500 companies with strategic thinking, domain expertise and practical solutions to maximize their business potential.

TOP FIVE REASONS NOT TO GIVE UP ON DIRECT MAIL

By | No Comments

Direct Mail is Giving Email Marketing a Run for its Money

We’ve all heard that print is dead. But it isn’t — and we urge our clients to retain direct mail as a vital part of their marketing mix. Although email marketing is a cost-effective means of maximizing your marketing reach, the truth is, your emails may not make it past various spam filters. In fact, according to a study done by ReturnPath, only around 79% of permission-based messages sent by genuine marketers are actually delivered to inboxes.

Here are five reasons you should include direct mail as part of your marketing mix:

  1. Free creative reignDirect mail can be produced in all shapes and sizes, affording you the ability to unleash your creativity. Old, junk mail marketing no longer has a place at the table–and we mean that literally. Whether it’s an augmented mailer, a foldable piece, a jig-saw puzzle, a box within a box or a clever gift…you’re not constrained to a set email platform. Rather, you have the opportunity to put a gorgeous, eye-catching, show-stopper on your customers’ desks, kitchen counters, side tables – wherever they collect their mail.
  2. Targeted Mailings Cut through the ClutterWhile it’s super-easy to hit the delete button on an email, it’s not so easy for customers to discard a piece of mail that looks tailor-made for them. Spend time on the development of buyer personas, so your headlines and calls-to-action target the content of your mailings to different customer segments. It’s a good idea to ditch the practice of purchased lists, mass mailings, and weak calls-to-action, and capitalize instead on the newer technologies that allow you to more narrowly segment your audience. The combination of hyper-targeted messages in a visually pleasing format has been shown to yield handsome results.
  3.  DisruptionAh… the concept of disruption that we keep hearing so much about. It’s all about catching your audience’s attention, and using creativity to awaken their senses and make them curious enough to take things a step further — to drive them to action. We suggest keeping your call-to-action bold, simple and clear. Consider using bright colors, limited copy and unique artwork to help your mail stand out and boost your brand’s power.
  4. Time-SaverTrying to create accurate mailing lists can feel like falling down a rabbit-hole. With direct mail, you can use a reputable mailing house to quickly address and deliver your masterpieces, and do away with the incredibly time-consuming and thankless task of trying to create the perfect email list — only to have countless messages bounce back as “undeliverable.”
  5. Staying PowerYour direct mail masterpieces have staying power in that they tend to literally stay around for a period of time – oftentimes shuffling from the office or home front desk to the meeting room or kitchen table — multiplying their chance of being seen by multiple people over a longer time period. Emails, on the other hand, tend to be shoved further down inboxes or immediately deleted.

In today’s highly-digitized world there is a clear place for a partnership between direct mail and email marketing.  Companies need to strategically and thoughtfully assess their goals — and choose a variety of vehicles to create the mix that will help boost their brands’ visibility and profitability.  To learn more about incorporating direct mail into your current marketing plan, feel free to contact Turchette at 973-227-8080 for a free consultation.

 

        

MANHATTAN BAGEL COMPANY TURNS TO TURCHETTE FOR BROADCAST BUY

By | No Comments

Manhattan Bagel Company, has recently engaged Turchette’s media team to negotiate and execute a six month regional television and digital advertising campaign.

Manhattan Bagel Company, headquartered in Eatontown, N.J., currently owns, licenses or franchises approximately 310 stores in 18 states and Washington, D.C.  The Company also operates bagel dough manufacturing plants in Eatontown, NJ, Greenville, SC, and Los Angeles, CA.