When creating a new website, blog or inbound marketing program, many people immediately turn to WordPress. The software is free, it is extremely popular and can be customized inexpensively. However, businesses that are serious about creating a truly well-rounded digital marketing platform for lead generation may want to consider HubSpot. As with most things, the system you chose depends on your overall marketing objectives and budget.
WordPress is s a free website and blogging platform that allows you to get a website up and running with minimal investment. According to WordPress, it is the most popular content management system (CMS) on the market and accounts for 28% of all websites on the internet. It is the largest self-blogging tool in the world and over 60 million people have used it to power their online home. It is a user-friendly, open source software supported by thousands of web developers with custom plugins, themes, and tools that can help you accomplish your inbound marketing goals.
HubSpot offers a wide array of products for marketing, sales and customer relationship management. The platform is described as a content optimization system (COS), best known for its inbound marketing software for businesses. HubSpot Marketing is a robust, all-in-one solution that allows you to build landing pages, create SEO-friendly blog posts, launch email marketing campaigns, track analytics and more – all from a single dashboard. Since 2005, HubSpot boasts 30,000+ customers in 90 countries and 3400+ agency partners. HubSpot offers CRM and sales software for free, but their marketing software (basic version) costs $200/month and their website builder “add-on” starts at $100/month. Read More